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How to write 24 tweets per day

Written by Basile Samel

Published Dec 15, 2021. Last edited Dec 15, 2021.

I want to test out which hours and which content formats are best to grow my Twitter account, so I decided to tweet more.

One tweet is 280 characters at most, so something like 40 to 70 words.

If we were to write 24 tweets in a single day, one for each hour, we’d need to write a maximum of 1680 words. Hard, but not impossible. It’s about what I write on a daily basis already.

Coming up with 24 ideas is a daunting task, however. Let’s see.

Finding 24 ideas

Repurposing blog posts

I could easily cook up a tweet storm from a blog post. Taking yesterday’s article, I can break down each paragraph into key ideas, each becoming tweet potential.

  1. I want to create a nomadic eco-community in Sweden by 2027. Who wanna join?
  2. Need 50,000 euros to buy a piece of forest land and hide from society.
  3. Goals of my new daily writing streak:
    1. Quality & quantity
    2. Useful insights mixed with storytelling, not just me writing whatever’s on my mind
    3. No word count, short-form, pure added value.
    4. Posted on my own website, don’t care about SEO.
    5. 170 days, ending June 1st (rest is key)
  4. Writing Habit #1: I default to reading, every day. RSS feeds and books on my Kindle, with a focus on learning life’s first principles. The topic doesn’t matter, I just try to learn one new thing every day, solving my own problems.
  5. Writing Habit #2: I use my Google Pixel 6’s offline speech-to-text feature to drastically increase my daily word count: 250 words per minute instead of the usual 40 typing.
  6. Writing Habit #3: I write on Google Docs to easily access my drafts in offline conditions. Whether I’m walking or having a break, I can voice-type.
  7. Writing Habit #4: I curate all my content once a week in a newsletter.
  8. Writing Habit #5: I use daily writing as an experimentation lab for bigger writing goals-blogs, books, or SaaS startups.
  9. Writing Habit #6: I walk and meditate at least once a day. Helps clear the mind to write clearly.
  10. Writing Habit #7: I ideate with a piece of paper and a calligraphy pen, usually at night in my bell tent, using mindmaps.
  11. Writing Habit #8: I share my writings on Twitter and publish on my personal website using Markdown. No complicated setup, $0 per month.

11 tweets down. Not bad. I mix engaging questions, actionable insights, and humor to up the value.

Documenting over creating

Every day I’m faced with new experiences, challenges, and existential questions, why not share them? If people can relate, we can find solutions together.

  1. Really worried about the future, but I have good hopes we can prepare for the consequences of climate change. Learning to live a simpler life is accessible to all.
  2. TIL no matter how confident we look, we are all clueless one way or another. Compassionate communication integrates that.
  3. Writing procrastination 100% starts for me after I’m done outlining my articles, right before going into the storytelling part. Staaaaaaap.

Using media to tell a story

Sometimes a picture is worth a thousand characters:

  1. Damn, Sipreads is going off-chart lately:

Sipreads total clicks

Reporting on the latest news

We all have our own trusted sources of information online. Bridging the gap between these sources and our audience can create exponential results for everyone. For example, I use Hacker News’ search bar to find articles that resonate with topics I like to cover, like writing:

  1. Still undervalued: https://blog.pragmaticengineer.com/on-writing-well
  2. How to never run out of things to write about: just write a single TIL every day https://github.com/jbranchaud/til
  3. 6 writing tools used by a pro writer: 6. Skip preliminaries, dive into the topic. 7. Always provide proof to back up your claims. 8. Summarize, then explain. 9. Be precise. 10. Use history. 11. Transform paragraphs into rhythmic structures. 12. https://martin.kleppmann.com/2020/09/29/is-book-writing-worth-it.html

Leaving room to serendipity

New things happen every day: we can build upon these events to provide deeper insights. I can just pick three popular tweets and retweet them with a comment that adds value:

  1. Just woke up to find out IH is invite-only. Feel old now https://twitter.com/IndieHackers/status/1471174451484049413
  2. Replace ethers.js / web3.js with gun.js and remove blockchain, you still have a distributed system https://twitter.com/oliverjumpertz/status/1471132115840512012
  3. Tiktok within Twitter https://twitter.com/Nutlope/status/1470237677924589574

Repurposing old tweets

Some tweets work better than others, so I just build upon those that worked in the past. I identify them using an advanced Twitter search like (from:basilesamel) min_faves:10:

  1. Aaaaaaand it’s been a year https://twitter.com/BasileSamel/status/1321768571572084736
  2. I now live on $100 per month so I just need to work 60 hours at $20 per hour to cover my costs for a year. The rest is free for learning, taking care of my loved ones, or saving up. THAT’S a life-changing amount of money.

Launching something new

I want to have something new to show for my work every single day, like this blog post I’m about to publish :) This will be my 24th tweet.

Scheduling it all

Then I regroup them all in a doc, shuffle them, and schedule them so that I don’t have to spend the whole day on Twitter:

Scheduling all the tweets