Challenges of Custom Website Development

Websites have become a commodity: it’s never been easier to make yourself one. 

The demand for websites keeps increasing, but web agencies are progressively being replaced by automated SaaS solutions that do not necessarily require to know how to code to be used.

On the other hand, websites aren’t as simple as they used to be and are closer to full-blown web applications.

This balance between complexity and ease of access has a cost called performance. Developers and agencies specializing in website development will have to address this problem to stay competitive.

The website development industry is similar to the car industry in many aspects. The question is not whether or not we can make websites, it’s how well they can perform. We need something like Elon Musk’s Tesla for websites.

Performance is twofold: it’s about designing websites excelling from both a technical and marketing point of view.

We need websites that are fast, scalable, SEO-ready, and widely accessible in any network condition. Hosting slowly-changing websites should be virtually free and thought out to have a low carbon footprint while giving the opportunity for the administrator to make content changes as needed.

At a marketing level, websites have to be designed using a copy-before-code approach: websites are communication mediums, so the content has to come before the design phase. Content has to be monitored and iteratively edited to increase conversion rates.

Owning to these two points, website makers need two sets of skills to make a living addressing the current key challenges of the industry.