Crowdform - Launching

A few weeks later the requirements have been handed over to a team of developers and you now have a functional product to put in the hands of customers. It’s time to let the whole world know.

Launching is exhausting. It takes a lot of effort to prepare and the emotional roller coaster will drain you. It’s extremely important to come mentally prepared to handle any conflict that may arise: hidden bugs, frustrated user, or too much traffic for the servers to process.

Start by identifying relevant channels to market your digital product. There are many multi-purpose places for that: Places To Post Your Startup. However, you also want to focus on niche channels: smaller communities gathering your target users. Sub-Reddits or blogs are good places to start.

Once you’ve shortlisted the most relevant channels, you have to prepare the launch materials and share the product’s link. Each channel has its own set of rules and you have to take them into account to ensure your success. Product Hunt takes much more time and knowledge to prepare than a simple tweet, for example. 

In most cases, you will need the help of the audience you’ve been building up since the soft-launch. Get the word out. Without interaction, your launch posts won’t rank well and be correctly promoted, no matter the channel.

A launch’s success is measured by your key performance indicators: monthly-recurring revenue, churn rate, daily active users, etc. Those key metrics are tied to your business goals, they should be identified during requirement elicitation. Identify and collect them. A product without growth is a dying product, so make sure it does.

Lots of founders delay the launch out of fear. As Steven Pressfield explains in The War of Art, both success and failure are frightening. Just remember a product is a permanent beta. Your product’s life doesn’t stop after launch - it’s a cycle, and you have to keep iterating till you reach Product/Market Fit.

Don’t wait to start, hire us.