Finding Your Niche

If you want to thrive as an indie founder, you have to niche down. It’s common entrepreneurial advice, but what nobody tells you is that you already found it: it’s within yourself.

What’s a niche in the end? It’s a tiny subset of the overall market with its own culture―ideas, needs, beliefs. 

As a human, you already belong to several cultural spheres. We work in specific industries, in distinct companies with their own values. We come from different countries. We have different hobbies. We share the same biological needs, but ultimately we are all culturally and genetically unique. 

You are the niche. It’s the intersection of all your interests. All you have to do now is to infuse it in your work.

Solve a problem you personally experience at the crossroads of your broad interests, and market it from your own perspective.

When it comes to our careers, we are often forced to make choices. You can’t be a painter and a doctor, you’re told. But then you hear about art therapists. That’s a niche. 

Similarly, all successful creators made a niche for themselves. Da Vinci combined art and engineering. Frida Kahlo combined painting, feminism, and her traumas. Hemingway combined bullfighting and writing. Even the weirdest niche has its audience.

Don’t focus on finding a niche, focus on finding your authentic self.