Marc Rebillet And The Power Of Video

Video content is the future.

Reading the news was the only way to consume content two centuries ago. Then people started listening to the radio when it was invented in 1894, before being massively crushed by television in the 50’s.

The Internet now challenges the TV monopoly, but the way people consume content evolves in a similar fashion: text, then audio, then video. 

Live broadcasting appears to be the final frontier: people don’t want to simply consume content, they want to be present where and when things happen, close to people they admire. 

We are social animals, we crave genuine connections. Creators support this need through their content: they are not merely entertaining and/or didactic, they broadly open their arms and tell us, “It’s okay, I’m here for you, everything will be alright.”

Marc Rebillet is currently my favorite performer. I’ve been watching many videos of him lately because I’m absolutely fascinated by his live shows. Marc is a master of his craft. He plays the piano, sings, dances, improvises, acts, and isn’t afraid to show his personality. Wherever he performs, he never fails to achieve a sort of osmosis with his public: he loves his audience, and his audience loves him.  

Marc Rebillet is the perfect example of live streaming entertainment done right as a business model. He didn’t even have 5,000 subscribers two years ago, but he is now approaching a million followers on Youtube, making hundreds of dollars in tips at each live stream.

I’ve been thinking a lot about starting a Youtube channel over the last year. I made my first Youtube video ten months ago, but the desire to continue never left my mind. The problem with live-streaming is that you need a good Internet connection—which isn’t my case at the moment—but that doesn’t mean I can’t do anything. I have to start smaller. I have a format idea, but I need to stop waiting and start experimenting as soon as possible.